A few weeks ago I came across an advertisement that went viral on YouTube called “Girls Don’t Poop”. I found it particularly funny because of its subject matter and how the advertisement approached the subject of, well ya know… poop.

Here’s the recap if you haven’t already seen it for yourself: A lady in a formal dress with pearls and neatly put-together hair sits on a toilet in various locations in public, while talking about her ‘tenacious skid marks’ and how she uses a product called Poo-Pouri. The product covers up the smell of her number two and ‘makes people think you don’t even poop at all’. The advertisement also demonstrates how the product works and compares it to ratings of the IPhone 5 on Amazon. Sounds like an out-of-this-world product, right?

The ‘Girls Don’t Poop’ advertisement hails the attention of all women, no matter class, age, ethnicity etc. Its humorous take on poop makes it much easier to talk about as a product, which helps Poo-Pouri gain sales and popularity. This ad successfully addresses an entire demographic of women because of our gender identities and expectations, thus “… being labelled as ‘boy’ or ‘girl’ may determine your behaviour to some extent.”(pg.185) It’s not a lady like thing to talk about poop, and can be embarrassing when you get caught running out of the bathroom after a peculiar smell arises. Even though going to the bathroom is a normal human function, the ideologies of women and men visiting the loo’ are quite different, and are often unspoken.

The mode of address in which the “Girls Don’t Poop” ad also hails its audience by directly talking to ‘you’. Subsequently, the You Tube ad seems to fit the template of “… television and radio, where there is often a ‘direct address’ by announcers to ‘you’, the listener.”(pg. 186) Even though the targeted demographic is women, the advertisement also reaches out to men because of the address to ‘you’. I’m sure out of the 19 million views, a few had to be from the male audience.

I believe that this advertisement has very successfully represented the norms of all women and our ‘no stink’ policy when using a public washroom. The way that the script is read so matter-of-factly by a posh woman with a funny accent is especially appealing since the content of the commercial is quite crude. Now excuse me while I have to go the bathroom.

Text used:

Media and Society, fifth edition

Micheal O’Shaugnessy, Jane Stadler

2012

Here’s the Advertisement link if you would like to watch: http://www.youtube.com/watch?v=ZKLnhuzh9uY

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